The Imagine Your Goals programme is Everton’s project to tackle mental health issues and it is one of the most successful community initiatives in professional sport in recent years.
The scheme picked up a clutch of awards in 2010 and, over the next two years, will be rolled out nationally across the Premier League in partnership with Sport Relief as part of the national Time to Change campaign.
Imagine Your Goals aims to improve social inclusion and wellbeing for people with mental health problems, as well as tackle mental health stigma and discrimination.
The projects will be run by community trusts and schemes affiliated to Premier League football clubs and they are going to focus on three areas:
1. Physical activity
Clubs will run football and other physical activities to support people with mental health problems by improving their health, building confidence and addressing issues of social isolation.
2. Social contact
The projects will use football as a way of bringing people with and without mental health problems together through a variety of community activities.
Clubs will promote the Time to Change key messages about the impact of mental health stigma and discrimination to a variety of audiences, including football supporters and local community groups.