Saturday 01 June 2013

Carlsberg

Official Beer of the Premier League

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Carlsberg joined as the Official Beer of the Premier League at the start of the 2013/14 season.

Carlsberg has a +30 year association with football through its major partnerships and has established itself as one of the strongest players on the international football scene.

The Danish brewer is one of the leading brewery groups in the world with a large portfolio of beer and other beverage brands and the partnership with the Premier League will strengthen the activation platform for the flagship brand, Carlsberg.

Engaging with fans

As the Official Beer of the Premier League, Carlsberg will be engaging with football fans and consumers around the world, supporting its ambition to be the fastest growing global brewer in the world.

The brand is fully committed to solidifying its role in football and is looking to activate the partnership through innovative and imaginative campaigns across all its markets.

For more information about Carlsberg, please visit: www.carlsberg.com

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Key Points

  • Joined as the Official Beer of the Premier League in 2013
  • More than 30 years in football sponsorship
  • One of the leading brewery groups in the world