Across the globe the Barclays Premier League continues to be the most watched football league in the world.
The Premier League is broadcast in 212 territories around the world, working with 80 different broadcasters.
The TV audience for Premier League games is 4.7bn, and the number of homes reached last season increased 11 per cent to 643m. In total, the League clocked up 185,000 hours of TV coverage in 2010/11, an increase of 65 per cent on the previous campaign.
A major reason for that rise is the increased output from the Premier League through the Premier League Content Service, which provides international broadcasters with 24/7 programming, including live matches, live studio analysis, news, archive and recorded programming.
Currently the centralised income annually from broadcast is £1.2bn.The sales process for the broadcasting rights works on a three-year cycle. The first step is to agree a deal in the domestic market before selling internationally.
Both domestic and international sales are conducted through a highly regulated tender process, requiring broadcasters to submit bids. Tenders are issued on a territory-by-territory and regional basis. It is vital for the Premier League that what viewers see in each country is appropriate to their local market and the tastes of local supporters.
See also: Investment in facilities and service