What We Do

A growing fan base

growing-fan-base

A mixture of quality football, exciting players and top-class facilities, the Barclays Premier League has attracted more fans, both domestically and across the world.

At the end of the first Premier League season, in 1992/93, the aggregate attendance was 9.75m and 69.6 per cent available seats were sold. By the 2010/11 season, the aggregate had increased to 13.4m and an occupancy rate to 92.2 per cent. The Clubs have worked hard to ensure that Premier League football is attractive and accessible.

That fan base is also increasingly diverse, with the Premier League attracting more fans from all parts of society. Around a quarter of those who attend games are women, over one in 10 is from an ethnic minority background and 13 per cent are children.

Premier League football is a very social affair, with 89 per cent of match goers attending with friends, family or their partner, including 70 per cent who bring their children - a number which is growing. The average age of the adult Premier League fan is 41 - a younger average than that of the UK’s general population.

The Premier League is extremely popular with both domestic and foreign fans. In England, 32 per cent of the adult population state that they are actively engaged with the Barclays Premier League, while the League continues to play an important part in  British tourism. During the 2010/11 season, 750,000 foreign fans came to England to attend Barclays Premier League matches.

Not all fans can come to England, so the Premier League is also actively engaged with fans around the world. Since 2003 we have been holding the Barclays Asia Trophy – a tournament featuring three Premier League teams against local opposition - biennially. To date, the Barclays Asia Trophy has taken place in Malaysia, Thailand, Hong Kong and China.

Since 2011, the Premier League has been running the Barclays Premier League Trophy Tour - a free interactive experience that allows fans to get up close and personal with the Barclays Premier League Trophy and all the history of the Barclays Premier League. Over the next two years it will be travelling throughout Asia, North America and Africa. For more details go to www.bpltrophytour.com  

Global fan following of the Premier League is 1.46 billion – or 70 per cent of the world’s estimated 2.08 billion football fans. This enduring interest ensures some of our biggest supporters are commercial partners with whom we have longstanding relationships of over 10 years, and in some cases they have been with us since the beginning of the Premier League.

Our Title Sponsor is Barclays Bank, who, like the Premier League, has an extensive international presence in Europe, the Americas, Africa and Asia. We also have Nike (Official Ball), Electronic Arts (Official Sports Technology), Carlsberg (Official Beer) as Official Partners, and valuable licensing agreements with Topps Merlin (Trading Cards), Electronic Arts (Games) and ITW Graphics (Official Letters and Numbers).

We work together with all of our Partners to deliver effective activation programmes, both at home and internationally.

See also: Investing in the future of football

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Key Points

  • Nearly a quarter of fans who attend games are women
  • Children represent 13 per cent of fans at matches
  • Global fan following of the Premier League is 1.46bn